Fighting Malnutrition With Heart
Created for moms and kids, with every product supporting a bigger cause..
Hugging Love,
Sweet Impact
Wellness That Feels Like a Hug
Hugging is a sugar-free, sensory-friendly daily health solution designed to support the well-being of children and mothers by addressing common nutrient gaps that contribute to malnutrition.
Made with real fruit-based ingredients and free from preservatives, Hugging delivers essential nutritional support in a gentle, family-friendly format — safe for children with feeding challenges and thoughtful toward the everyday wellness needs of mothers facing stress, fatigue, or nutritional burnout.
Hugging doesn’t just respond to deficiencies — it focuses on preventing malnutrition during the most important years of growth and caregiving, supporting both children and the women who nurture them.
And because we believe wellness should reach beyond the individual, every Hugging product contributes to efforts that promote health equity, education, and emotional well-being — creating a positive ripple effect in families and communities.
Rooted in science and created with care, Hugging offers a simple, joyful way to nourish health — one moment, one family, one hug at a time.
What’s Inside Matters
Our products are fortified with clinically supported nutrients that target everyday challenges faced by children and mothers. Each ingredient is selected with purpose — and delivered in a way that’s sugar-free, sensory-friendly, and enjoyable for even the most sensitive users.
Magnesium & Chamomile
Iron & Vitamin C
Vitamin C
Elderberry
Calcium & Vitamin D
Probiotics
Taurine
These ingredients are delivered in a way that’s gentle, sensory-friendly, and enjoyable — even for kids with special needs or feeding challenges.
Explore Our Wellness Range
Fortified Nutrient Series
Clinically supported nutrients to support calm, immunity, bone growth, energy, and brain development.
Probiotic Series
Supports gut and oral microbiome balance — especially helpful for digestion, immunity, and oral health.
Our Promises
Gluten Free
HACCP
No Preservatives
Good Manufacturing Practice
Made with Real Fruits
Zero Sugar
Why Hugging Works
Hugging is thoughtfully formulated with scientifically studied nutrients to support the real nutritional needs of children and mothers — offering gentle, effective wellness backed by research and built with care
A Wellness Mission with Heart
A Treat with Purpose
Every Hugging product supports awareness and creativity in children with special needs. Through our sticker art campaigns and inclusive production process, we turn everyday wellness into a platform for kindness and connection.
Hear from our supporters
Voices of impact. Our supporters share stories
“Knowing that every purchase supports awareness and inclusion makes me feel even better as a mom. It’s not just about nutrition — it’s a movement.”
Sofea
Teacher & mother of two
“It’s the first time I don’t have to convince my child to take their daily support. She asks for it herself!”
Hana
Working mother
“My son used to struggle with chewing and oral coordination. Hugging made practicing so much easier — and fun!”
Siti Aina
Mother
Learn the stories of those we’ve already helped
-
Hello world!
At Hugging, we believe everyone deserves a place to thrive. That’s why we actively support inclusive employment by collaborating with individuals with special needs — offering them creative roles, meaningful contributions, and a chance to shine beyond the label.
Because building wellness also means building a more accepting world — one opportunity at a time.